Free prompts

20 AI marketing prompts for 2026

Twenty Claude and ChatGPT prompts pulled from The Digital Marketing Blueprint. Copy, paste, replace the bracketed placeholders, and run. These are the prompts the book uses for customer research, keyword planning, content briefs, ad copy, email, landing page audits, and freelance work.

How to use these prompts

The quality of output from any AI tool is largely determined by the quality of the instruction. A vague, generic prompt produces vague, generic output. Every prompt below starts with a role, includes the business context placeholders, and asks for a specific output format. Replace the bracketed parts with your specifics before running.

Honest note

Treat AI output as a first draft. Verify claims, replace fluff, and add your real opinion. The book covers this in Part Seven: AI assists. Marketers stay accountable.

01. Customer research from reviews

Use it when: Turn a pile of customer reviews into pain points, outcomes, and audience language.

Prompt

You are a customer research specialist. I will give you a collection of customer reviews for [product/service]. Identify the five most common pain points customers had before discovering this product, the three most common outcomes they achieved after using it, the specific language and phrases they use to describe their experience, and any repeated objections that appear across multiple reviews. Format as four labeled sections.

02. Audience segment map

Use it when: Build a customer-research summary before writing any copy.

Prompt

Act as a digital marketing researcher. I am building a marketing plan for [business type] that serves [audience] in [location or market]. Create a customer research summary with five audience segments, their main problems, their desired outcomes, their objections, the exact phrases they might search on Google, and the type of content that would help each segment trust the business. Do not invent statistics. Mark assumptions clearly.

03. Keyword and content cluster planning

Use it when: Get 20 long-tail keywords organized into clusters.

Prompt

I am creating a content strategy for [topic/niche]. My target audience is [specific description]. Give me twenty long-tail keyword ideas likely to have informational or commercial intent, organized into five topic clusters of four keywords each. For each keyword, include a brief note about the likely search intent and what type of content would best serve it.

04. 30-day content plan

Use it when: Build a publishing calendar with pillar plus cluster structure.

Prompt

Act as an SEO strategist. My website is about [topic] and my audience is [audience]. Create a 30-day content plan with one pillar article, eight cluster articles, ten social post ideas, and three lead magnet ideas. For each article, include the primary keyword, search intent, suggested title, the reader problem, internal link opportunities, and the next action the reader should take.

05. Content brief

Use it when: Turn one keyword into a complete brief before writing.

Prompt

Create a detailed content brief for an article targeting the keyword [keyword]. Include the target audience, search intent, recommended title, meta description, H2 and H3 headings with brief descriptions of what each section should cover, key points that should be addressed, common questions from People Also Ask, competing considerations the reader might have, and a recommended internal linking strategy based on these related topics: [list related topics].

06. Landing page audit

Use it when: Pressure-test a landing page against a real CRO checklist.

Prompt

Act as a conversion rate optimization specialist. Review this landing page copy: [paste copy]. Evaluate it for clarity, offer strength, trust signals, objections, call to action, mobile readability, and message match with the ad or source. Give me a prioritized list of improvements, rewriting only the parts that are weak. Explain why each change matters.

07. Five ad hooks across five angles

Use it when: Produce ad variations from pain, desire, social proof, curiosity, and objection angles.

Prompt

I am running ads for [product/service]. Target audience is [description]. Core offer: [offer details]. Generate five different ad hooks from these five angles: pain-focused, desire-focused, social proof-focused, curiosity-focused, and objection-focused. For each hook, also provide a matching body paragraph and call to action.

08. Performance creative test plan

Use it when: Plan an ad test with the metric that decides each angle.

Prompt

Act as a performance creative strategist. The offer is [offer], audience is [audience], platform is [Meta/TikTok/YouTube/LinkedIn], and the goal is [lead/sale/signup]. Create ten ad angles, each with a hook, visual concept, short copy, primary objection addressed, and the metric that would tell us whether the angle is working. Keep copy simple and avoid exaggerated claims.

09. Email subject line bank

Use it when: Ten subject lines across ten psychology styles.

Prompt

I am sending a newsletter to [audience description] about [topic]. Generate ten subject line options across these styles: direct benefit, curiosity gap, question, urgency, personalized, number-based, controversial, specific outcome, how-to, and story-based. For each, include a brief note explaining which audience psychology it is targeting.

10. 5-email welcome sequence

Use it when: Get a sequence outline ready to fill in.

Prompt

Draft a 5-email welcome sequence for [audience] who signed up for [lead magnet] on [topic]. For each email, give me: the goal, the subject line, the opening hook, the body in 4 to 6 lines, the call to action, and the spacing in days from signup. Keep the tone helpful, not pushy.

11. Lead magnet brief

Use it when: Spec a lead magnet that real people will sign up for.

Prompt

Design a lead magnet for [audience] in [niche]. Give me the format, the working title, a one-sentence promise, the three biggest pain points it relieves, the table of contents, the call to action inside, and one social hook that would promote it.

12. Local business audit

Use it when: Audit a small local business in 60 minutes.

Prompt

Act as a local SEO and marketing consultant. Audit this local business: [name, niche, city, website if any]. Review their Google Business Profile, on-page SEO, reviews, photos, content, and local search visibility. Output a prioritized list of fixes with: the issue, why it matters, the fix, the estimated effort, and the estimated impact on inquiries.

13. Google Business Profile post pack

Use it when: Eight ready-to-post GBP updates for a local business.

Prompt

Write eight Google Business Profile posts for [business name], a [niche] in [city]. For each post: the angle (offer, behind the scenes, customer story, FAQ, seasonal, education, social proof, event), the headline, the body in 4 to 5 lines, and a clear call to action.

14. Outreach pitch to a local business

Use it when: A short, useful, no-fluff freelance pitch email.

Prompt

Write a short, friendly outreach email from a freelance digital marketer to the owner of [local business name and niche in city]. Mention one specific observation from their site or GBP. Offer a small, defined service (audit, GBP optimization, or landing page) with a clear price. Keep it under 120 words. No sales fluff.

15. Pricing sheet for a freelance service

Use it when: Turn a service into three clear pricing tiers.

Prompt

Build three pricing tiers for a freelance [service] aimed at [audience]. For each tier: the name, the price, who it is for, what is included, what is not, the deliverable timeline, and the next-step call to action. Keep pricing realistic for the buyer's market.

16. Repurpose one article into a content pack

Use it when: One blog post into a social-first content week.

Prompt

Take this article: [paste article or link]. Repurpose it into: one LinkedIn post (under 1,300 chars), one X thread (6 to 10 posts), one Instagram carousel outline (8 slides), one short video script (40 to 60 seconds), and one newsletter intro paragraph. Keep the core insight intact, vary the angle for each platform.

17. Analytics setup checklist

Use it when: What to track for a small site without overengineering.

Prompt

List the analytics setup for a small marketing site selling [offer]. Cover: GA4 events to track, Search Console setup, Meta Pixel or platform pixel if relevant, UTM convention, the five metrics I should review weekly, and the three metrics I should ignore in the first six months.

18. Competitor positioning teardown

Use it when: Map how three competitors actually position themselves.

Prompt

Compare three competitors in the [niche] space: [comp 1], [comp 2], [comp 3]. For each, give me: their core promise in their own words, their target buyer, their visible price anchor, their main proof element, the objection they address most loudly, and the gap they leave open in the market.

19. Case study draft

Use it when: Turn project work into a portfolio case study.

Prompt

Write a portfolio case study for this project: [name of project, niche, scope, outcomes]. Use this structure: starting situation, audience and offer, strategy in one paragraph, the assets I built with one bullet each, the metrics I tracked, the result (or honest in-progress status), and three lessons learned. Tone: professional, no exaggeration.

20. Claude Skill outline for marketing ops

Use it when: Turn a repetitive marketing task into a reusable Claude Skill.

Prompt

Outline a Claude Skill that automates [repetitive marketing task]. Include: the trigger, the inputs the marketer provides, the steps Claude should take, the tools or templates to reference, the output format, the quality checklist, and the edge cases the marketer should still review by hand.

21. Honest project retrospective

Use it when: Force yourself to learn from a finished campaign.

Prompt

Run a retrospective on this project: [project name, goal, channels, budget, outcomes, dates]. Output: what worked and why, what did not work and why, what was the biggest surprise, what would I keep, what would I cut, what I would test next, and one paragraph I could publish as a case study.